ADIDAS UNVEILS NEW ADIZERO PRIMEKNIT RUNNING SHOE AHEAD OF THE LONDON OLYMPIC GAMES
Thursday, 26 July 2012 10:25

ADIDAS UNVEILS NEW ADIZERO PRIMEKNIT RUNNING SHOE AHEAD OF THE LONDON OLYMPIC GAMES

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LONDON, July 26, 2012 – One day before the Olympic opening ceremonies, adidas today reveals the adizero Primeknit, its first one-piece upper performance running shoe featuring a new seamless engineering technology.

Using the latest design tools and a new seamless engineering construction, adidas has created a first-of-its-kind running shoe. While traditional sports shoes are built from several different pieces, this breakthrough method digitally knits the entire upper in one continuous piece.

James Carnes, Head of Design for Sport Performance at adidas, said, “We are constantly innovating to bring superior performance products to the greatest athletes in the world. In designing the adizero Primeknit, our goal was to completely rethink how footwear is engineered, with a keen eye on sustainable construction. This revolutionary design will forever change the way we engineer shoes, combining both premium innovation and maximum performance benefits.”

Carnes continued, “Three years in the making, the adizero Primeknit harnesses groundbreaking technology we’ve perfected to introduce here in London at the Olympic Games. The Olympics are the biggest stage in the world for sports innovation for the best athletes and we’re proud to be front and center to debut this incredible technology in the market.”

Knitting fused yarn fine-tunes the exact amount of flexibility and support needed in every part of the shoe.  No lining or reinforcements are necessary as the strength comes from the fused yarn, digitally knitted in distinct grid patterns to provide ventilation.  This unique seamless engineering ensures precision construction and eliminates additional materials producing less waste.  The lightweight running shoe wraps seamlessly around your foot for a comfortable fit.  

To celebrate the Olympic Games and this historic innovation, adidas created 2,012 individually numbered pairs of the adizero Primeknit knitted in the same red and white colors adidas athletes will be competing in at the London Olympic Games.

The 2,012 individually numbered adizero Primeknit will be available from July 27 at the temporary store located at 10 Newburgh Street in London.  Additional colors of the adizero Primeknit will be available in the U.S. this fall at adidas.com and select retail stores.

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