Industry

Industry (27)

Tuesday, 28 June 2016 17:24

Victory by Design

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Back in Ancient Greece, victorious athletes wore little more than a scrap of fabric to receive the laurel wreath that designated their championship status. Modern athletes have instead opted to take the podium in statement apparel that displays their national pride, providing Nike with a prominent opportunity to showcase its progressive designs. This summer, the company advances that tradition by reimagining the iconic ceremonial sport style for the United States Olympic Committee and Comitê Olímpico do Brasil. Using Nike’s most innovative methods, designers have created the NikeLab Dynamic Reveal Team Jacket and Pants specifically for that seminal medal-stand moment.


Tuesday, 28 June 2016 17:22

Nike’s First Law of Speed

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Newton’s Third Law of Motion makes a compelling case: For every action there is an equal and opposite reaction, which means that an athlete’s speed is the sum of their applied force and the effect of the opposing force upon them. In the case of a runner’s pace, that contrasting agent is aerodynamic drag: the force that acts on any moving solid body in the direction of the fluid free-stream flow. Nike’s new symbiotic track and field speed system — customizable to the event and athlete — is expressly engineered to reduce that drag and maximize effort.



Today, Nike Vision (Nike’s line of performance, lifestyle and optical eyewear) releases behind-the-scenes manufacturing video of the groundbreaking 2016 Running Collection of sunglasses.



adidas will be hosting and introducing two new events in May and June. The adidas BOOST Athletics Meeting in Herzogenaurach, Germany, on the Adi Dassler Stadium track, on May 13-14. In June, adidas will host, with Global Athletics, a two day adidas BOOST Boston meeting on June 17-18. RunBlogRun caught up with Mike last week to discus the two new events on the athletics calendar, and why you should be interested.



There are many stories of Nike competitiveness in the Berm. One story, passed on from generation to generation is about the late Bill Bowerman, who, until his last years, would meet with some of the running shoe developers.


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